Every year is habitual that does to himself an evaluation of the best marks of the world, ránking that it even establishes a classification for countries, what allows to determine the value of the mark of the principal companies of Spain.
Unfortunately, for the companies the financial crisis has been evident also in the evaluation that has been granted to his marks so that this year only Banco Santander has achieved that his mark is valued over 10 million dollars (7,9 million euros).
After Santander, the most expensive marks are Movistar valued for 7,1 million euros, and Phone companhy, which it is in 6,1 million euros. After them there is the big competitor of the Santander, BBVA that it is in 6 million euros, and Mercadona in 5,2 millions, ahead of Zara.
According to this classification the best marks belong to the sectors of banking and telecommunications.
On a global scale, the surprise comes from the hand of Wall Mart, the North American distribution network, which has overcome Coca-Cola, which stops being the best mark.
According to the signature Brand Finance, in charge of the making of the classification of better marks of Spain, these are:
National marks
1 Santander 10.840
2 Movistar 7.126
3 phone companhy 6.165
4 BBVA 6.008
5 Mercadona 5.209
6 Zara 4.055
7 El Corte Ingles 3.721
8 Eroski 2.935
9 Iberdrola 2.104
10 the Caixa 1.778
11 Repsol 1.675
12 natural gas 1.642
13 Mapfre 1.551
14 Endesa 1.407
15 Abertis 1.191
16 Union Fenosa 1.107
17 Gamesa 1.100
18 box Madrid 1.012
19 Alcampo 968
20 FCC 947
21 Sacyr Vallehermoso 822
22 on the 810th
23 Ebro Puleva 787
24 Criteria CaixaCorp 782
25 group Banco Popular 723
26 Iberia 687
27 Indra 605
28 Banesto 599
29 Seat 589
30 Mahou 555
31 Prosegur 541
32 Banco Sabadell 531
33 NH Hotels 521
34 it drives 487
35 Campofrío 487
36 Acerinox 481
37 Cepsa 470
38 handle 460
39 Sol Meliá 449
40 railroad 438
International marks
1 Wal-Mart 40.616
2 Coca-Cola 32.728
3 Microsoft 30.882
4 google 29.261
5 IBM 28348
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