The most important groups of large supermarkets of Spain are these days of throwing of proposals and offers to try to save the fall in stung from the consumption. Carrefour, the most important group with 168 centers in Spain, he announced Wednesday that would lower the prices 25 % in a whole of 10.000 products and that would not be an offer but a permanent reduction. The bundle of reduced products is formed principally by food of the first need, drug store and personal cleaning. The descent does not go to be done globally but it will depend on every large supermarket because, as make sure sources of the company, the shopping basket changes very much of one community to other one.
The Carrefour estimations calculate that an average family (four persons) will be able to save this way approximately 500 euros per year. This aggressive campaign tries to associate the mark at the cheapest price of the market and one more step is in his politics of promotions, based previously on the pague two and take three.
But the new Carrefour strategy does not come alone but it looks like an answer to the initiative of Mercadona, which takes months reducing costs. In fact it has eliminated 800 products for not selling too much and like that logistic costs saved themselves principally. The result is that it has managed to lower his prices on 10 %, and in some cases, like the fruits and vegetables, it comes to 20 %.
The third one in going to the price war is Eroski, that in his forty anniversary has thrown a campaign of "proportional" discount, 40 %. And that that a few months ago his president, Constan Dacosta, was proving to be opposite on having warned of the dangers that they were going to suppose entering a price war. But low cost is clear that the crisis is too tight and for all, and enclosed El Corte Ingles has thrown its own white mark, Allied, with a scale of products of feeding, drug store and perfumery.
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